Challenges
The personal finance branch of a French banking company wanted to help its sales team to understand the latest trends in the car industry and deepen relationships with its automotive clients from France and Italy. They needed guidance to decrypt the major trends at the Auto Show 2019, one of the world’s largest automobile exhibitions.
Methodology
Curation of 5 key innovators in the mobility sector in China exhibiting at the Auto Show and organization of a tour to meet these speakers. The group was divided in two groups and the tour lasted for half a day.
Outcomes (Note from client : 9/10)
• Clearer vision of the future of mobility
• Interactions with the latest technologies contributing to making cars more connected, autonomous and environment-friendly