Challenges
The APAC team of an international insurance leader wanted its CEOs of different business units and their emerging talents to gain out-of-classroom learning experience on digital transformation, and to deepen their understanding of one of their emerging consumers – millennials. The client wanted to gain a greater alignment and confidence amongst participants to roll out future digital transformation initiatives.
Methodology
The 2.5 days of the learning expedition in Shanghai consisted of visits with a disruptive insurance player, innovators from out of the industry, a digital city experience tour and a reverse mentoring millennial session.
Outcomes
Our client gave us a 8.4/10 grade
– Inspiration on best practices of leveraging new and emerging technologies to address business challenges and support existing and upcoming digital transformation initiatives
– Immersive interaction with emerging customers to understand their way of thinking, habits and needs
Customer feedback
“It was a fantastic session for people who would like to get digital experience and understand digital economy in China. This expedition was interesting because of the examples of innovative concepts into action.“