Challenges
The Head of Marketing for the EMEA region of a leading cloud services company wanted to support its sales team in turning high opportunity prospects into clients faster.
Methodology
We organized and facilitated learning expeditions in Tel Aviv and in Europe for our client’s prospects to meet with inspiring startups and companies already using our client’s cloud service. Our client invited around 60 C-level directors in their pipeline as well as their sales team. We designed and organized tailored programs to expose them to cutting-edge companies and inspire them with the latest digital innovations in their sector. We organized an innovation workshop to give them a methodology to innovate, and unique dining experiences and debriefing sessions to help build relationships between the sales team and their prospects.
Outcomes
-Thought leadership
-Business activation with 3 x 60 high-level prospects
Customer feedback
“Very inspiring. There’s a lot of ideas waiting to be implemented when I get home.”
“Great event in a great city with great people: some reinforcement learnings, good energy absorption, interesting networking.”
“For me, inspiration came in all forms – the sessions, the conversations, the location, the technological possibility….culminating in new friendships and business collaborations.”